Do not be shocked or attempt to leave.  This PETA site is not a humor e-magazine.  It is not a satire.  PETA is totally serious.  PETA is missing something ... maybe protein.  PETA suffers from a serious absence of irony;  from a serious humor deficiency.  The truth is, irony is a valuable mineral.  The humorous is a useful body part.  PETA is trying to deprive you of things that are good for you and safe, sane, and moral.  What do they eat?  Plants feel pain too ... don't hear about saving the cabbage, do you?  Don't hear about saving the asparagus, huh?  Oh, but those cows and pigs ... gimme' a break.